The next milestone in forming the European WealthTech Powerhouse: Etops’ and niiio finance group’s client businesses align under the Etops brand

Etops Group AG and niiio finance group AG, two leading names in the European WealthTech industry, proudly announce a further milestone on their strategic roadmap. As part of their transformative move, the key business units of niiio finance group AG, including Patronas, FixHub, FundHero, Fundsaccess, DSER, and MiFID-Recorder will operate under the Etops brand name.

Cham/Switzerland & Görlitz/Germany |  Switzerland-based Etops Group AG and Germany-based niiio finance group AG are both backed by private equity firm Pollen Street Capital. Together they form a WealthTech powerhouse that serves over 550 clients in the entire financial services industry, including banks, wealth and asset managers, financial advisors, and insurance firms throughout Switzerland, Germany, and other European markets with a headcount of over 250 dedicated staff. They now demonstrate their unity through a homogeneous market presence.

The decision to align under the Etops brand reflects the group’s commitment to delivering comprehensive, innovative solutions across the wealth and asset management value chain. By streamlining their market presence, the companies aim to provide clients with a seamless and integrated experience, amplifying their impact across Europe.

As part of this strategic alignment, Pius Stucki, founder and CEO of Etops Group AG, has been additionally named CEO of niiio finance group AG in December 2024. Now the common brand is further solidifying the partnership between the two industry leaders. Stucki shared: «This milestone marks the next chapter in our strategic partnership. By aligning the brands of Etops and niiio, we’re not only strengthening our market presence but also enhancing the value we deliver to our clients. Together, we’re setting a new standard for WealthTech in Europe.»

Christian Ropel, Chief Business Development Officer, added: «Aligning our client business under the Etops brand underscores our shared vision for the future. This alignment ensures we deliver client-centric, cutting-edge solutions while leveraging the combined expertise of our teams to expand our reach across Europe. With a unifiedpresence, we’re driving innovation and growth under a unified brand.»

While the unified brand enhances market visibility and client experience, both Etops Group AG and niiio finance group AG will retain their corporate structures. This ensures operational continuity while maximizing the benefits of a shared brand identity.

About Etops Group AG | Etops is a leading Swiss wealthtech company specializing in innovative digital solutions for asset and wealth management. Founded in 2010, the company has focused on enhancing efficiency and transparency by providing comprehensive technology and operations services, empowering financial institutions to optimize their operations, employ AI-based intelligence, and deliver superior client experiences.

About niiio finance group AG | niiio provides cloud-based SaaS solutions for the asset and wealth management industry. The company offers a comprehensive, modular set of solutions, enabling the digitization of a broad range of client-facing as well as mid-/back- office activities. niiio finance group’s goal is to create the leading pan-European platform in its space, building on both its track record of M&A as well as its strong momentum organically.